Written by Michael Lamb Agency

Written by Michael Lamb Agency



is a Chicago-based automation tool that helps around 90,000 customers send fewer emails but achieves better results at the same time. Boasting many integrations and features and friendly and quick support, sounds like a powerhouse newsletter marketing tool. It has almost everything that you may need, and its advanced automation is tough to beat.

Features and subscriptions of

Active Campaign offers businesses of all sizes hundreds of pre-built automation that combines marketing automation, email marketing, machine learning for powerful segmentation, CRM, email, messaging, chat, and text all in one solution. Over 70% of ActiveCampaign’s customers, including Square, Shopify, Facebook, WordPress, and Salesforce, use more than 300 integrations.

The basis of Active Campaign is providing an excellent customer experience by going beyond the traditional marketing touchpoints. It can be easy to initially deliver personalized and high-touch expertise, but there is too much complexity in managing relationships with a growing business. This is the reason why marketing automation, email marketing, support tools, service, and CRMs sometimes end up wasting your time instead of supporting your growth.

With Active Campaign and the Customer Experience Automation (CXA) category, the silos between data sources, communications, and teams are removed, thus helping the businesses scale their relationship with connected experiences.

With Active Campaign, you can automate personalized experiences across all customer touchpoints. You can track behaviors, buyer preferences, and various customer attributes throughout the customer lifecycle for more effective outreach and more in-depth segmentation.

Your messages are always targeted to the right audience because the customize sends are based on almost any perimeter. Users can use the customer life cycle data in choosing the send time, the best content, and a delivery channel for every customer. ActiveCampaign helps you create entirely customized campaigns and then improve your send strategy based on customer behaviors with minimal effort. No matter how big your business grows, you can replicate every customer’s personal experience. 

Active Campaign pricing starts at $15/month for 500 subscribers, $29/month for 1,000 subscribers, $55/month for 2,500 subscribers and $99/month for 5,000 subscribers.



  • One of the most attractive features of ActiveCampaign is the regular and predictive income. This feature provides you with a list of all recurring customers who supply a consistent stream of revenue to your business.
  • Active Campaign is an excellent platform for you to take the first steps for your product and services ladder. You can build trust and likeability among your customers with the value of your content.
  • There are no restrictions in ActiveCampaign; therefore, you can publish your work depending on the skills that you want to highlight.
  • Active Campaign adds value to your customers, as it is all about value exchange. It would help if you kept your members feel that they are getting a fair amount of dynamic content and support from your site ActiveCampaign api.




  • ActiveCampaign is among the best marketing automation out there. It is not only powerful but also very easy to use.
  • It offers thorough reporting in all areas like geo-tracking, click-maps, and page visits. On higher plans for BigCommerce, Shopify, and WooCommerce, purchase tracking is available.
  • It has excellent deliverability and is proven to be one of the best tools to get the emails delivered.
  • ActiveCampaign offers account migration for free if you want to migrate from a different email marketing software.


It is not easy to fault ActiveCampaign, because not only does it offer almost everything that you require within a newsletter marketing tool, but it also does this very well. What’s more, with the help of reporting, you get insights into all facets like geo-tracking, page visits, e-commerce, openers, and more. If you are to look for an all-in-one newsletter marketing tool, then ActiveCampaign is the best choice that you can make. Curious about all these advantages? Try it for yourself!

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Active campaign logo on a blue background showcasing branding and digital marketing.

Create engaging Emails using the powerhouse newsletter marketing tool which has almost everything that you may need with advanced automation that's tough to beat!


Great plans starting from $9.00 a month!

Discover how to Activate Customer Experience by visiting ActiveCampaign.