Written by Michael Lamb Agency

Written by Michael Lamb Agency



When you want the right email marketing software, it can be easy only to send the bulk campaigns. As a marketer, you have so many email marketing providers to choose from. But, if you are a smart marketer, you may not be interested in sending many emails — a great ROI and sales would be the real thing for you.

Klaviyo helps businesses create memorable experiences across the marketing channels like email, web, in-app notifications, and SMS. E-commerce stores that have switched to Klaviyo have seen a tremendous increase in growth driven by the channels owned and controlled by the business.



In the Shopify ecosystem, Klaviyo is the leading e-commerce marketing platform. Various stores worldwide use it to send SMS messages, personalized email, signup forms, and much more.

● 1click integrations
Klaviyo is designed to eliminate the use of traditional marketing tools like spreadsheets.
It integrates seamlessly with the tools you use and offers you an API that helps you
create custom integrations to boost your marketing.

● Data science
The data science features are specially designed to help e-commerce businesses to
grow faster. Its AI technology helps predict the next purchase date of the customer, the
amount of future spending, the number of upcoming purchases, and calculate the
lifetime value of a customer.

● A perfect pair with Shopify
Klaviyo can integrate with a variety of platforms, including Shopify. You can easily
connect your store to Klaviyo in a few minutes if you have a Shopify store. Klaviyo helps
to seamlessly collect and store the customer data within the platform.

● Self-service push notifications
The self-service push notifications have been released by Klaviyo, it is a quick and
streamlined communication method with the customers; they send the automated push-
tokens to those users who opt to receive them. The push notifications can also be added
to both the flows and campaigns.

● UTM tracking
UTM tracking is another major advancement in the business intelligence realm. It is a
great way to track how a customer can reach your site by using the snippets of code,
known as the UTM parameter that is applied to your company’s URLs. The data and
insights help better understand how the customers react to your brand through several
marketing channels.

Pros and Cons of Klaviyo


● With Klaviyo, you can segment the list that is based on some factors that include their
behavior on your website, open rates, and location.

● Klaviyo helps you to integrate with your custom audiences. When you connect with the
two platforms, then you can easily target your contacts on Facebook.

● Its marketing automation is sophisticated. So, when you use different actions and
conditions, you can build the rules or flows for any type of subscriber situation.

● Klaviyo is an easy visual builder which means, you are not required to have
programming skills to create email templates, automation workflows, or install signup


● You will find the price of Klaviyo to be quite high. In some cases, the difference can be
up to three times as compared to its competitors.

● Support is another weak point of Klaviyo, and you will find many people complaining
about the relatively slow customer support of Klaviyo.

What makes Klaviyo different?

When you are evaluating Klaviyo with its competitors, it is important to consider several features to make sure that the tools align with your e-commerce requirements. works well for any business.

Klaviyo stands above its competitors because it is easy to understand and use. You will find the email editor very friendly as the interface format is very modern and understandable. The real- time statistics are also excellent and accurate. Klaviyo offers distinguished and detailed reports on the previously executed actions, and one can build excellent plans because it is quite practical.

Bottom Line

Do you want to improve your shopify experience? Klaviyo is specially designed for e-commerce brands and it offers you a ton of features that could help take your business to the next level. With their integrated AI, you can predict when and how much your target consumer will be at their next purchase. Isn’t it amazing to have an upper-hand in manipulating the flow of your sales? Try in now and experience the difference!

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