Written by Michael Lamb Agency

Written by Michael Lamb Agency


Many start-up businesses are looking for ways to boost their sales and gain publicity within their target audiences.

Gaining the title of being the best lead-generation plugin for WordPress, OptinMonster has already helped almost a million subscribers.

OptinMonster gives you the power to create a slide-in, popup, floating bar, fullscreen, and inline campaign for your page or website so you can track your website visitor’s email addresses before they leave your site. This software enables the end-users to create beautiful, catchy, and engaging option forms to boost conversions and sales.


What Is OptinMonster?


OptinMonster is a well-known lead-generation plugin for WordPress that provides help to its subscribers by skyrocketing their sales and boosting the site’s conversion. This robust acquisition enables business owners and bloggers to create highly engaging Optin forms, turning ordinary pages into a pocket full of opportunities.

With their a/b split-testing and powerful analytics, you can make data-driven decisions to optimize your campaigns to achieve maximum capacity. OptinMonster generates more leads, conversions, and sales for your business. It is the number one tool you need to grow your email list.


OptinMonster Features


  • Visually Stunning Offer
    They enable their subscribers to create attention-grabbing offers — with their customizable and versatile templates, you can have an up and running campaign in just a snap.

  • Exit Popup
    OptinMonster features exit popup intent so your visitor would see a targeted message at the exact moment that they are about to leave. This aspect is proven to convert an additional 2 – 4% of website guests into paying subscribers.

  • Onsite Retargeting
    This will let you target repeating visitors by allowing them to see new offers and promotions based on their past interactions within your site. Publishers can use onsite behavioral data to target ads and campaigns for effective conversion boosting.

  • A/B Testing For Popups
    To monitor popup analytics, OptinMonster has reliable a/b split testing for accurate popup conversion analytics monitoring and seamless email marketing or CRM integrations for popups.

Pros and Cons of




  • With OptinMonster, you will never experience missing the opportunity of turning off repeat visitors because you can provide new information to them, and you will not bore them with details that they have already seen.
  • This software allows you to schedule a popup to introduce better offers at the right time and date for your target audience.
  • OptinMonster has an active customer support team that allows can assist you any time of the day. You can also submit a support ticket for more technical questions.



  • The designs of their forms are not well-updated, and if you want to use the same format for different pages, you have to start from scratch and design a new layout again.
  • They don’t have built-in analytics, and if you want to take a closer look at your achievement statics, you need to install Google Analytics with your website.
  • OptinMonster doesn’t have a drag-and-drop feature structure, but it is not a deal-breaker breaker because you can still interact with other form editors.

What makes OptinMonster better than its competitors?


You can find several lead-generation tools in the market. Still, OptinMonster can outstand them with their practical and complex software features that have gained many online business owners’ trust and respect.

Launched in 2013, OptinMonster was initially made to help entrepreneurs grow their network and entice clients by enabling them to create practical conversions. OptinMonster is leading the way towards an optimized marketing strategy within WordPress.



With its powerful customer support service, they will help you grow your business, whether it is just a start-up or an established one. So, if you are looking for a complex and versatile lead-generation tool that is well-trusted and recommended by various eCommerce retailers, you can’t go wrong with OptinMonster!

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A logo designed for optin monster, providing marketing and branding support.

The most robust customer acquisition and lead generation software in the market that creates pop-ups to capture email addresses and will help you build customer loyalty!


Great plans starting from $9 a month!

Discover how to convert and monetize web traffic by visiting Optinmonster.