Real Projects.
Real Results.

Helped the founder define her service concept and brand voice from scratch, wrote all the content, built the website, integrated a chatbot, and wired up JotForm email automation. Still running years after the initial engagement.

Brand and web presence for a Connecticut performing arts organization offering acting and singing lessons, theater productions, and online coaching. Built to establish authority and drive enrollment across multiple service lines.

Private online vocal and acting coaching site built around pain-point copy and a $65 introductory lesson funnel. Converts adult performers, parents, community theater participants, and college musical theater hopefuls into paying students.

Full website for a performing arts organization serving children and teens ages 6–14 across Avon, Simsbury, Farmington, and West Hartford. Acting classes, summer programs, Community Voices Youth Choir, and private instruction — all built around enrollment, program clarity, and community trust built over nearly 30 years.

A complete participant portal for a free youth choir program celebrating America's 250th and the Avon–Farmington 250th Anniversary. Michael wrote the original song "We Stand" performed live by children ages 7–12. The portal includes rehearsal audio tracks, sheet music downloads, a welcome packet, performance dates and locations, parking and shuttle information, and a summer program CTA. Sponsored by the Town of Avon. Built on Swipe Pages — clean, mobile-first, and fully operational.

A contractor concept site built for seamless gutter companies and home service businesses. Features a full service breakdown, trust-building reviews section, strong phone and quote CTAs, mobile-first design, and a clean professional look that converts visitors into leads.

A direct-response website designed for local contractors — plumbers, electricians, roofers, landscapers. Built around trust signals, local SEO, service areas, and a high-converting estimate request form.

A warm, trust-forward design for health coaches, therapists, and wellness practitioners. Drives visitors to a free discovery call with a streamlined intake form and automated follow-up sequence.

A bold, dark-mode design direction for agencies, consultants, and high-ticket service providers. Communicates authority and premium positioning through restrained typography and confident layout choices.

A visually rich design for restaurants, cafes, and retail brands. Photography-forward layout with online ordering integration, reservation system, and loyalty/email capture built in from the start.

A clean, accessible design for community organizations and nonprofits. Built around mission clarity, volunteer and donor conversion, and impact storytelling — light, open, and welcoming.